Edie Raether Interviews Shawna Suckow on Building Fortunes Radio: Understanding Buyers and Building Trust
What makes someone stop scrolling, start listening, and choose to do business with you? Join Building Fortunes Radio with Peter Mingils and distinguished host Edie Raether for a personal podcast interview featuring Shawna Suckow, a speaker whose professional perspective brings the customer’s experience into focus.
Edie Raether, author of The 3 Second Neuroshift Book and Workbook, welcomes Shawna for a conversation that connects professional experience with the everyday challenges of communicating, earning attention, and developing meaningful business relationships.
For entrepreneurs, sales professionals, speakers, and anyone interested in personal growth, this interview offers an inviting opportunity to listen, reflect, and consider a fresh perspective.
Meet Shawna Suckow, The Buyer Insider
Shawna Suckow, CSP, is a keynote speaker, author, and consultant known as The Buyer Insider. Her background includes more than 15 years on the buying side of business, evaluating pitches and deciding which suppliers earned her organization’s business.
Today, her work focuses on helping businesses understand changing buyer behavior, strengthen their marketing, and communicate with greater authenticity. She also created the Small Business Advantage Framework, which emphasizes opportunities available to smaller businesses. Learn more about Shawna’s background, speaking programs, and resources at TheBuyerInsider.com.
That buyer’s perspective provides valuable context for listeners who want to understand what customers need before deciding what to say.
Edie Raether and Shawna Suckow Bring Shared Stage Experience
Edie and Shawna have shared stages and CSP speaking platforms, bringing an established professional connection to this personal interview. Their shared experience gives the conversation a foundation beyond a conventional introduction between host and guest.
Listeners can appreciate the opportunity to hear two experienced communicators connect around ideas relevant to business and personal development.
With Peter Mingils helping bring this podcast to the Building Fortunes Radio audience, the program invites listeners to consider how communication influences relationships, confidence, and the choices people make.
Why Buyer Trust Matters to Business Owners
A business can have an excellent product and still struggle to communicate its value. Customers need information they can understand and reasons to feel comfortable taking the next step.
For listeners, this interview is an opportunity to consider practical questions: Are we listening before presenting? Are our messages useful? Do people understand what makes our approach relevant to them?
Small business owners and independent professionals can use those questions to review their own customer conversations. Listening thoughtfully can reveal concerns that a polished presentation might overlook.
Explore The 3 Second Neuroshift Book and Workbook
Continue exploring Edie’s work at EdieRaether.com, where listeners can learn more about her professional resources and programs.
For those interested in her writing, visit the dedicated purchase page for The 3 Second Neuroshift Book and Workbook.
Pairing a thoughtful podcast conversation with further reading gives listeners an opportunity to keep learning after the broadcast ends.
Listen Across Building Fortunes Radio and Youmongus Radio
These podcasts are brought to you on the Building Fortunes Radio and Youmongus Radio Network. They are rebroadcast on Amazon Music, Amazon Audible, Apple Podcasts, Spotify, and iHeart Radio. You can also find these podcasts published on YouTube and Facebook.
Each radio show is educational, motivational, and inspirational for the Building Fortunes Radio listening audience.
These episodes are also published through the Youmongus Radio shows at YoumongusRadio.com. The network now includes an AM Radio website at Youmongus.Radio.AM and an FM Radio website at Youmongus.Radio.FM.
Listen to Edie Raether’s interview with Shawna Suckow, share it with someone who values thoughtful conversation, and return often for more personal interviews with Peter Mingils on Building Fortunes Radio.
Connect with Edie Raether Today:
- Websites:
- Watch Her in Action: Explore her Sizzle Reel or watch her globally acclaimed TEDx Talk.
- Get in Touch: Call (704) 658-8997 or Schedule a Call directly on Calendly.
“Edie empowers people to do things they never thought they could.”
— Therese M. Olson, Vineyards
